Charlap Hyman & Herrero designs New York fragrance store as a "place of pause"
Culture Index
Score Breakdown
Relevance
19/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
6/15
5-Axis Cultural Radar
US firm Charlap Hyman & Herrero has mixed glossy red tiles with Queen Anne-style furniture inside a store for perfume brand Nonfiction, in Manhattan's Lower East Side. Nonfiction founder and creative director Haeyoung Cha worked with Charlap Hyman & Herrero to create a space that reflected the neighbourhood, while also evoking the brand’s hometown of The post Charlap Hyman & Herrero designs New Yo


