Chanel’s Bleu de Chanel enters a new era with Jacob Elordi
Culture Index
Score Breakdown
Relevance
14/25
Freshness
19/25
Authority
18/20
Brand Signal
10/15
Depth
2/15
5-Axis Cultural Radar
With a new campaign directed by Mexican filmmaker Alfonso Cuarón and starring Jacob Elordi, the legacy house introduces a new vision for one of its most iconic scents
