CHANEL launches official beauty flagship on JD.com
Culture Index
Score Breakdown
Relevance
15/25
Freshness
25/25
Authority
18/20
Brand Signal
13/15
Depth
5/15
5-Axis Cultural Radar
CHANEL has opened an official Fragrance & Beauty flagship store on JD.com. The store launched on 11 May and gives JD.com shoppers access to CHANEL’S fragrance, makeup and skincare ranges through the ecommerce giant’s platform. The opening coincided with a key gifting period in China, covering Mother’s Day and May 20, which is widely known...
