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CFO pressure is pushing brands to consolidate retail and brand media with a single agency

Ad Age 26 March 2026 3h ago
CFO pressure is pushing brands to consolidate retail and brand media with a single agency
55
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
1/15
Depth
2/15
Relevance Freshness Authority Brand Depth
The lines between practices and goals are now blurring, and brands are seeking agency partners who can connect the dots.
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