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CEO of this $4 billion homebuilder says Sunbelt new home prices are down more than headlines suggest

Fast Company / 27 July 2026 / 11h ago

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Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter . Doug Bauer, CEO of Tri Pointe Homes —America’s 19th largest homebuilder—thinks the phrase “affordability” gets overused. “It’s a catchy term,” Bauer tells ResiClub . “You pull it up in ChatGPT or Webster’s dictionary, and it’s what one person could afford to pay for that good or ser

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CEO of this $4 billion homebuilder says Sunbelt new home prices are down more than headlines suggest

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