CEO Kat Schneider unpacks the strategy behind Ritual’s first new category launch in 6 years
Culture Index
Score Breakdown
Relevance
15/25
Freshness
22/25
Authority
18/20
Brand Signal
6/15
Depth
5/15
5-Axis Cultural Radar
Ritual founder and CEO Kat Schneider knows that winning the female supplement consumer requires taking big bets and big swings. In today’s episode of the Glossy Beauty Podcast, host Lexy Lebsack sits down with Schneider for an insider's guide into Rituals first launch in six years.
