Central Asia’s republics are no longer the chess pieces of empires
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
When people speak of the Great Game, they usually mean the 19th-century rivalry between the British and Russian empires for influence over Central Asia. It conjures up images of spies crossing deserts, mountain fortresses and imperial intrigue – an era vividly brought to life in Peter Hopkirk’s books, which first awakened my fascination with the region. A century and a half after the Great Game, a

