Center Parcs chief marketer: Guest experience before adspend, attention over reach, and how ‘genuine’ brand love helps agencies win pitches
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
5/15
Depth
3/15
5-Axis Cultural Radar
Sara Holt was a guest at Center Parcs before joining the brand and expects any agency working with it to share her love for the upmarket holiday resorts.
