CELSIUS named Official Energy Drink partner of ATHX Games
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
Functional energy drink brand CELSIUS has been named as the Official Energy Drink partner of the ATHX Games, a hybrid fitness competition. According to CELSIUS, the partnership brings together two brands who are both “rooted in fitness, community and united by a shared belief in the power of everyday achievers”. ATHX Birmingham was held on...
