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Celebrity endorsements aren’t dead—lazy celebrity endorsements are

Ad Age / 08 July 2026 / 13h ago
Celebrity endorsements aren’t dead—lazy celebrity endorsements are
Culture Index
57
Score Breakdown
Relevance
10/25
Freshness
25/25
Authority
18/20
Brand Signal
2/15
Depth
2/15
5-Axis Cultural Radar
Relevance Freshness Authority Brand Depth
Celeb marketing isn’t losing its impact, but brands must not confuse recognition for relevance.
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