CBX’s Mark Christou Says the Future of Branding Will Feature Less Content, More Conviction

Before stepping into the chief creative officer role at CBX, Mark Christou founded branding agency ROOK/NYC, co-founded Culture POP Soda and helped build brands from both the agency and client side. He’s also held leadership roles at Pearlfisher, Brand Union and Sundial Brands (makers of SheaMoisture). “Being a founder changes your perspective,” Mark says. “You’re not just responsible for […] The