Case Study: How Vaseline turned beauty hacks into a product line
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
8/15
5-Axis Cultural Radar
Beauty trends are increasingly written by everyday creators rather than brands, and Vaseline decided to formalise that shift. With Ogilvy Singapore, the Unilever brand turned verified viral hacks into a real product line, Vaseline Originals, and publicly credited and rewarded the creators who originated them. The challenge For years, people have reimagined what a tub […]
