Case Study: How KitKat turned a theft into a chocolate hunt
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
10/15
5-Axis Cultural Radar
KitKat has turned the theft of one of its delivery trucks into a fast-moving campaign that is now feeding into a live police investigation. Created by VML, The KitKat Heist began a week before Easter after the brand revealed that a truck carrying KitKat stock had been stolen. Rather than treat the incident quietly, the […]
