Case Study: Heinz Look Familiar?
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
7/15
5-Axis Cultural Radar
The Print & Publishing Lions awarded The Cannes Grand Prix went to ‘Look Familiar?’, for Heinz Ketchup, by Rethink, Toronto. Heinz turned a simple hidden design truth into a global campaign that translated into measurable commercial growth for the brand. Facing cheaper rivals and shrinking shopping baskets, Heinz skipped the price war and claimed creative […]
