Carter’s unveils brand refresh as it courts more Gen Z and millennial parents
Culture Index
Score Breakdown
Relevance
20/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
Carter’s, a giant in the children’s apparel space, is unveiling its first major brand refresh since 2000, repositioning its marketing and messaging with Gen Z and millennial parents in mind. Carter's CMO Sarah Crockett walked Modern Retail through what led up to the rebrand.
