Caro Claire Burke on Tradwives, the Performance of Selfhood, and “The Good Old Days”
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
I (bravely!) consider myself a pioneer in tradwife studies. When I first started feeling inexplicably drawn to Ballerina Farm content, for example, Hannah Neeleman had roughly 150,000 followers. This was in 2021; Ballerina Farm now boasts 15 million followers across

