Carlotta Cattelani on how Celsius shook up the UK energy drinks category
Culture Index
Score Breakdown
Relevance
10/25
Freshness
25/25
Authority
18/20
Brand Signal
15/15
Depth
6/15
5-Axis Cultural Radar
Well known for its motorsport partnerships- currently sponsoring Formula One’s Aston Martin and the former sponsor of Scuderia Ferrari, Celsius has taken the UK by storm. It has become a major competitor to popular energy drinks brands Red Bull and Monster, expanding its flavour range to include Raspberry Peach, Kiwi Guava, Strawberry Watermelon and Mango Lemonade....
