Carlos Camarena Crafted a Perfect Tequila. Here’s Why He’ll Never Make It Again.
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
“Let’s convert our disadvantage into our advantage.” It’s May, and I’m sitting in a barrel-aging cellar with Carlos Camarena at Tequila Ocho’s new(ish) Los Alambiques distillery in Arandas, about two hours outside of Guadalajara, Mexico. As the co-founder and maestro tequilero of Ocho, Camarena is leading a tasting of six different expressions of his tequila […] The post Carlos Camarena Crafted a
