CarJitsu Is Precisely As Dumb As It Sounds
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
I discovered CarJitsu this past April at the Minneapolis-St. Paul International Airport, where a bout was broadcast on a wall-mounted television above a display of Doritos. There is, truthfully, not much to explain about this newfangled sport. CarJitsu is an athletic contest, really a wrestling match, between two people who grapple inside a small car until one of them submits to some sort of choke

