Carhartt is aligning with the NFL through the tradespeople building Highmark Stadium
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
2/15
5-Axis Cultural Radar
Tapping into sports and fandom has been a major trend for brands this year, but Carhartt looked off the field.
