Career Journeys—How an ex-Nike marketer is using an athlete mindset to build a smaller brand
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
14/15
Depth
3/15
5-Axis Cultural Radar
Mike Donnelly started as a professional runner working with New Balance and Nike—he’s turned that athletic mindset into a marketing career where he is now growing insole brand Superfeet.

