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Cannes Lions: The Pitches, Panels, Parties and Prognostication That Resonated Most During a Scorching Week on the Croisette

Variety 27 June 2026 1h ago
Cannes Lions: The Pitches, Panels, Parties and Prognostication That Resonated Most During a Scorching Week on the Croisette
56
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
Relevance Freshness Authority Brand Depth
The biggest winners this past week at Cannes Lions were undoubtedly … the ice cream vendors. During a scorching week in the south of France, an estimated 13,000-plus Cannes Lions attendees hustled up and down the Croisette in Cannes for meetings, panels and pitches. The glacier carts and kiosks that dish out ice cream, soft […]
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