Cannabis consumers are no longer stoner stereotypes. Not all brands are marketing accordingly
Culture Index
Score Breakdown
Relevance
15/25
Freshness
8/25
Authority
25/20
Brand Signal
5/15
Depth
4/15
5-Axis Cultural Radar
When it comes to marijuana, millennials may be the last generation of Americans to grow up when Amsterdam still had a whiff of the mystical. For those who were cannabis-curious in the ‘90s and early-aughts, Amsterdam represented an impossible dreamland where one could simply walk into The Weed Store and legally purchase what then amounted to contraband stateside. In that restricted atmosphere, can
