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Cannabis consumers are no longer stoner stereotypes. Not all brands are marketing accordingly

Fast Company 03 September 2026 8h ago
Cannabis consumers are no longer stoner stereotypes. Not all brands are marketing accordingly
57
Relevance
15/25
Freshness
8/25
Authority
25/20
Brand Signal
5/15
Depth
4/15
Relevance Freshness Authority Brand Depth
When it comes to marijuana, millennials may be the last generation of Americans to grow up when Amsterdam still had a whiff of the mystical. For those who were cannabis-curious in the ‘90s and early-aughts, Amsterdam represented an impossible dreamland where one could simply walk into The Weed Store and legally purchase what then amounted to contraband stateside. In that restricted atmosphere, can
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