Can Summer Fridays Be Beauty’s Next Legacy Brand?
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
25/20
Brand Signal
6/15
Depth
2/15
5-Axis Cultural Radar
The brand launched in 2018 with one hero product, the Jet Lag mask. Now, with the launch of bodycare, it’s extending its remit as it expands globally.


