Can Lufthansa’s TAP takeover challenge Air France-KLM in Africa?
Culture Index
Score Breakdown
Relevance
9/25
Freshness
23/25
Authority
18/20
Brand Signal
6/15
Depth
2/15
5-Axis Cultural Radar
Lufthansa is taking a stake in TAP Air Portugal with a $1.3bn bid. The investment opens up the Lusophone market in Africa to the German group.
