Can ‘Applied Creativity’ be the next ‘Design Thinking?’
Culture Index
Score Breakdown
Relevance
14/25
Freshness
8/25
Authority
25/20
Brand Signal
9/15
Depth
6/15
5-Axis Cultural Radar
In a January 2025 podcast episode , Open AI CEO Sam Altman was asked what the most important skill would be in the age of AI. His answer was—in simplest terms—the ability to ask creative questions. Last summer, Mustafa Suleyman, CEO of Microsoft AI, wrote that , for all the fear about AI, he genuinely believes that “creativity will remain the real currency.” And in an August Business Insider featu
