Can Aaron Esh Make AllSaints Cool Again?
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
25/20
Brand Signal
6/15
Depth
2/15
5-Axis Cultural Radar
CEO Peter Wood met Aaron Esh in a chance encounter at the Fashion Awards in 2024. Now, he’s giving the designer full creative freedom to reset the label.
