Campaign Trail: Yeti spells out consumer passions with four-letter words
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
2/15
5-Axis Cultural Radar
Made with Wieden + Kennedy Portland, the new brand platform reworks Yeti’s block-type logo into passions and pursuits beyond hunting and fishing.
