Campaign Trail: Journeys amps up absurdity to break back-to-school conventions
Culture Index
Score Breakdown
Relevance
9/25
Freshness
24/25
Authority
18/20
Brand Signal
4/15
Depth
2/15
5-Axis Cultural Radar
Anomaly helped imagine the first day of school at its most musically surreal while building on the retailer’s brand platform.
