Campaign Trail: E.l.f. casts spell to deliver Y2K nostalgia to Gen Z
Culture Index
Score Breakdown
Relevance
18/25
Freshness
24/25
Authority
18/20
Brand Signal
6/15
Depth
2/15
5-Axis Cultural Radar
Created by the beauty marketer’s in-house entertainment arm, “The e.l.f.ing Magical Sisters” evokes memories of “Charmed” ahead of Halloween.
