Campaign Trail: Brooklinen goes in-house for first celebrity-led effort
Culture Index
Score Breakdown
Relevance
15/25
Freshness
21/25
Authority
18/20
Brand Signal
6/15
Depth
2/15
5-Axis Cultural Radar
Laura Jacobs, CMO at the DTC bedding brand, details a “Best. Sheets. Ever” campaign that taps cultural figures spanning comedy, music and sports.
