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Campaign Trail: 1664 taps multiple Robert Pattinsons to examine good taste

Marketing Dive 24 April 2026 19h ago
Campaign Trail: 1664 taps multiple Robert Pattinsons to examine good taste
59
Relevance
9/25
Freshness
24/25
Authority
18/20
Brand Signal
6/15
Depth
2/15
Relevance Freshness Authority Brand Depth
The beer brand formerly known as Kronenbourg 1664 worked with agency Fold7 and director Brady Corbet to answer “A Question of Good Taste.”
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