CALM gives men 14 lines to say what they can’t
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
5/15
5-Axis Cultural Radar
Suicide prevention charity CALM marked National Poetry Day with Life Lines, a poetry anthology made with Ogilvy Health UK. It gives men poems about difficult feelings to read, then leaves space for them to write their own. Every poem runs to exactly 14 lines, one for each of the 14 men the campaign estimates die […]
