Calbee cuts packaging colours as Middle East disruption hits ink supplies
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
4/15
5-Axis Cultural Radar
Calbee will temporarily switch 14 snack and cereal lines to two-colour packaging after Middle East disruption hit raw material supplies. The Japanese food giant said products including Potato Chips, Kappa Ebisen and Frugra would move to revised packaging in stores from the week of May 25. The change will limit affected packs to two ink...

