Caitlin Clark Helps State Farm’s Stanchion Pad Come Alive In Playful New Ads
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
Caitlin Clark helps State Farm bring its famous red stanchion pad to life in a playful new campaign that turns the longtime courtside fixture into a talking character. The Indiana Fever star appears in two ads created by Highdive and directed by The Perlorian Brothers, where the animated pad chats with her about court vision and hard work. Clark says the stanchion has been present for countless bi

