Cadbury pairs crystal clutch with comedy series for major US campaign
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
2/15
5-Axis Cultural Radar
“There’s Magic in More” is the largest U.S. campaign for the brand to date and includes a multichannel media buy and New York Fashion Week activation.
