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Byredo’s “Late Lunch” Fragrance Captures the Windswept Romance of a Mediterranean Afternoon

Hypebeast 25 June 2026 9h ago
Byredo’s “Late Lunch” Fragrance Captures the Windswept Romance of a Mediterranean Afternoon
67
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
4/15
Relevance Freshness Authority Brand Depth
Summary Byredo drops Late Lunch Eau de Parfum, a destination-only scent created for coastal hotspot Jondal.Nicolas Bonneville blends citrus, rosemary salt, and cedarwood to mimic island afternoons.The bottle launches alongside a Sabina wood "Alphabeta" totem inside a new adjacent store. Byredo captures the sun-drenched cadence of a Mediterranean afternoon with"Late Lunch," a new Eau de Parfum crea
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