Byredo and Iittala Turn Light and Scent Into Sculptural Objects
Culture Index
Score Breakdown
Relevance
14/25
Freshness
23/25
Authority
18/20
Brand Signal
11/15
Depth
6/15
5-Axis Cultural Radar
Summary Byredo and Iittala expand LJUS into a full glass home collection.Sculptural forms explore the interaction of light, scent and flame.Five handcrafted pieces launch globally on October 16, 2026. Following its initial reveal earlier this year, Byredo and Iittala are bringing their LJUS collaboration into full view, expanding the project into a complete collection of glass objects built around
