BYD challenges Porsche’s 911 with launch of electric supercar in Europe
Culture Index
Score Breakdown
Relevance
10/25
Freshness
25/25
Authority
18/20
Brand Signal
14/15
Depth
6/15
5-Axis Cultural Radar
Chinese electric vehicle (EV) assembler BYD has set its sights on Porsche’s supercars with plans to sell its Denza-branded new models in developed markets, the latest sign of its increasing heft in designing and manufacturing premium vehicles. The Shenzhen-based carmaker planned to unveil the Denza Z sports car featuring BYD’s self-developed intelligent DiSus body control system at the UK’s Goodw
