BWM Car Dashboards Blasted With Spider-Man: Brand New Day Pop-Ups Because If There’s A Screen Someone Will Force Ads Onto It
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
3/15
5-Axis Cultural Radar
The new Spidey ads follow a previous comment from BMW's SVP, who stated that ads would never appear in its cars as they're 'a private space'
