Bust Out The Salsa and Guacamole; Tostitos Just Got a Brand Refresh
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
Tostitos' vibrant, “field to bag” brand refresh follows the lead of stablemate Lay’s, with PepsiCo’s in-house design team pivoting to lively illustrations and a transparent window to showcase its trad
