Business Insider’s big bet against aggregation
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
6/15
5-Axis Cultural Radar
“It’s not: Some people do features, some people do spot stories. You’re commanding your beat. You’re doing everything,” said Jamie Heller, Business Insider’s editor-in-chief. It’s a Tuesday morning news meeting at Business Insider’s headquarters in New York’s Financial District. More than a dozen editors have gathered in the conference room, while several more chime in...

