Busch turns hay bales into beer billboards
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
Busch is using farmland as billboard space to thank the growers behind its beer. Busch Canada has wrapped hay bales across Saskatchewan in can artwork from its limited-edition Farmer’s Pack, turning them into oversized six-packs dotted across the Prairies. The brand is calling the format ‘Baleboards’, paying participating growers the same rate they’d charge for […]
