Burna Boy Brings His Inner Circle Into the Spotlight For Latest On Campaign
Culture Index
Score Breakdown
Relevance
19/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
6/15
5-Axis Cultural Radar
As Burna Boy embarks on his European takeover, On has teamed up with the Grammy Award-winning artist for a new footwear collection, reimagining the Swiss sportswear label’s staple silhouettes.To mark the limited-edition drop, Burna Boy brings his inner circle to the forefront of the accompanying campaign, “No Giant Stands Alone.”With imagery shot by London-based photographer Ronan McKenzie and beh


