Burger King in Japan dangles US$250,000 to lure rival franchisees
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
Burger King in Japan is tempting franchisees of rival fast-food brands like McDonald’s and Mos Burger by offering them 40 million yen (US$250,000) cashback to jump ship. The offer, under its franchise switching plan, is on the table until 3pm on September 30, according to a statement by the chain issued on Wednesday. Applicants must have been in business for at least three years, submit financial
