Burger King Gives Its Chicken Nuggets A Fashion Moment With ‘Le Nugguette’ Purse
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
Burger King has turned its revamped chicken nuggets into ‘Le Nugguette,’ a limited-edition micro-bag released during fashion season. Priced at $3.99, the same as a four-piece nugget order, the tiny accessory comes with a randomly selected charm inspired by one of four dipping sauces and a code redeemable for actual nuggets. Just 100 bags are released each day from September 12 through 16, with pur
