Bupa turns personal health stories into one of Europe’s largest hand-painted murals
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
4/15
5-Axis Cultural Radar
Bupa has partnered with Story Studio, Global Street Art and PrettyGreen to produce Express Your Health, a global campaign exploring the link between creativity and health, anchored by a 773 square metre hand-painted mural on London’s Southbank. Created for the debut of Global Street Art’s new Waterloo Bridge Mural site on the side of Rambert’s […]
