Bubs Turns the Shape of its Candy Into a Sweet New Identity
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
5/15
5-Axis Cultural Radar
Bubs turns its much loved oval candy into the centerpiece of a colorful new packaging identity. Squishy custom lettering, electric color combinations and oversized graphics make the sweets instantly recognizable before the bag is even opened. The post Bubs Turns the Shape of its Candy Into a Sweet New Identity appeared first on DIELINE .
