BTS’ V Named ‘True Champion’ As Label’s Global Brand Ambassador In Fall Campaign
Culture Index
Score Breakdown
Relevance
14/25
Freshness
20/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
BTS’ V is wearing his new title well. The singer has been named Champion’s global brand ambassador, bringing his relaxed, retro-leaning style to the ‘True Champion’ Fall 2026 campaign.
