← Back to feed Brand & Business

BTS’ V Becomes Nothing’s New Global Brand Ambassador

Hypebeast / 29 September 2026 / 2h ago

Culture Index

Score Breakdown

Relevance

9/25

Freshness

25/25

Authority

18/20

Brand Signal

6/15

Depth

6/15

5-Axis Cultural Radar

Summary Nothing names V of BTS as its new Global Brand Ambassador in a Seoul-shot campaign by Dorothea Sing Zhang. Headphone (1) Pro leads the rollout alongside four existing Nothing audio products. Nothing has named V (Kim Taehyung) from BTS as its new Global Brand Ambassador, marking the partnership with a Seoul-shot campaign that also introduces the soon-to-release Headphone (1) Pro.Photographe

Read Full Article → Hypebeast ↗

BTS’ V Becomes Nothing’s New Global Brand Ambassador

More in Brand & Business

Sources detail the lengths SoftBank went to secure its $11B junk bond sale, including high yields, to replace a $40B bridge loan for its OpenAI investment (Bloomberg)

Sources: Blockchain.com tells prospective investors it wants to go public this year, seeking to raise about $500M in an IPO targeting a $4B to $6B valuation (Bloomberg)

IPO filing: Anthropic's seven co-founders will initially have 50.1% of the total voting power through a new "Founder LLC" aimed at serving the common good (Reuters)